SME announced on November 3rd that their artistes including Super Junior, SNSD, SHINee and f(x) will not be attending MAMA. The reason given was that MAMA will be using a process similar to how MNET's music program M! Countdown selects its winners, and SME does not trust the method nor believe that it is fair.SME does not trust in Mcountdown because of what happened with SNSD's massive hit Gee. While the song topped charts of other television networks for 9 weeks in a row, it failed to reach number one in Mcountdown even once. It only made top 10 one whole month after the song's release date. SME thinks that because of this, Mnet's method of deciding on winners cannot be trusted.
Also, there is a MAMA-related popularity poll happening on Mnet's website at the moment. The catch is that you must be registered as a paid member of the website in order to cast a vote. SME believes that they do not want fans of SME's artists to be spending too much money just to cast votes for their favourite artists and hence asked Mnet to withdraw SME's artists from candidates.
credit : allkpop
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