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18 March 2010

SNSD's Quick Release of "Run Devil Run"...The Netizens' Explosive Responses

SNSD released their title song for their repackaged 2nd album, "Run Devil Run," on the 17th. It is already receiving explosive amounts of responses from netizens.

A preview of the concept of "Run Devil Run" was shown during the last part of their "Oh!" music video. Just as shown in the preview, the lyrics of the song are sending a word of warning to bad boys honestly and without hesitation. They showed a preview of a transformed SNSD by giving off a "femme fatale" atmosphere, which is slightly different than what atmospheres they've been giving off before.

The fans who have heard this new song through Bugs, Melon, and other music sites, have welcomed the transformed SNSD by saying comments such as, "It's mysterious and fresh," and, "It's so catchy, it seems like this one's going to be big as well."

The title song, "Run Devil Run," has a very strong sound of synth pop, and it perfectly balances SNSD's very charismatic vocals.

Busbee(USA), Alex James(UK), Kalle Engstrom(Sweden), and other composers from all over the world have collaborated to create this song. The new American popstar, Ke$ha, recorded a "guide version"** of the song before her debut around August 2008, as she is close with one of the composers.

There has been cases where Ke$ha's guide version has been taken down from Youtube as it was illegally leaked and uploaded. Thus, SNSD is the first to be officially presenting this song.

In addition, SNSD is expected to show a very powerful and charismatic performance to match the atmosphere of this title song. The interest in their performance, outfits, and more, is expected to to be very high.

On another note, the music video for SNSD's new song, "Run Devil Run," will be revealed for the first time on Bugs and the smartphone SNSD application at 12:00am on this coming 18th. Their first performance will be on the coming 19th of March on KBS2's "Music Bank."


**By "guide version", they mean like a "demo" version. This means that Ke$ha recorded the song before her debut just as a demo track, and it also implies that Ke$ha doesn't hold rights to this song. It was first offically released by SNSD, so SNSD did not "copy" Ke$ha. I know there was a lot of commotion around this. If this becomes an issue and SM needs to come out with an official statement on it, they will.

Source: Asia Kyungjae
Translation: taengbear@soshified.com
Article: http://soshified.com/forums/index.php?showtopic=38430

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