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01 February 2011

[TRANS] 110130 Mnet, TVXQ Is TVXQ And SM Is SM

Cable music channel Mnet Media, who recently made amends with SM Entertainment, is voluntarily taking time out to promote the group ‘TVXQ’ (U-Know Yunho, Choikang Changmin).

‘Tap! TVXQ’ will air on February 2nd and 3rd and will feature footage of 48 hours in the life of TVXQ. The clips will be aired in a guerilla method with no pre-scheduled times.

Mnet stated, “No one knows how many clips there are, how long they are and when they will be aired,” and “That means that people will have to tune into MNet all day long if they don’t want to miss a single clip.” The footage will also show the rehearsal process and behind the scenes moments of the ‘M! Countdown’ episodes that aired on the 20th and 27th.

However, TVXQ did not set aside time to create this program. These clips were created by Mnet following TVXQ around with cameras.

TVXQ appeared on ‘M! Countdown’ on the 20th at the Sangam-dong CJ E&M Center, their first appearance on an Mnet program in two years. This was because SM cut all ties with Mnet after the latter’s ‘Mnet KM Music Festival’ that was held in November, 2008.

The entertainment industry sees TVXQ’s appearance on ‘M! Countdown’ as the restoration of ties between SM and Mnet. However, the two companies are still in an uncomfortable standing with each other. Many criticize that both are doing nothing but trying to benefit from the situation instead of trying to resolve it.

SM and Mnet began to clash with a problem regarding music distribution in 2008. In 2009, SM disallowed its artists from attending the ‘Mnet Asia Music Awards’ because it questioned the impartiality of the judging.

Source: [newsis+Yuaerubi]
Translation credits: jeeelim5@tohosomnia.net
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