TVXQ’s Jaejoong, Yoochun, and Junsu have recently signed a contract with a Korean PR consulting firm, Prain, officially beginning their individual promotions.
On the 6th, TVXQ’s three members revealed, “We’ve always reported news to the press through a law firm but decided to go with a PR business for a more systematic and specialized expression of our thoughts. Through Prain, we will be opening a variety of channels that allow for conversing with the press and industry representatives along with our fans.”
Prain’s main area of business revolved around government organizations, some of their clients being former presidents, soccer player Park Jisung, figure star Kim Yuna and others, managing their images and communications.
Although the concept is largely known in other countries, this is the first time a celebrity in Korea has separately contracted with both an agency and a PR agent. Prain representatives stated, “We are not TVXQ’s agency. We are their spokesperson and our responsibilities include managing their images and supporting their marketing and promotions.”
In order to promote the three members of TVXQ, Prain has set up an entertainment business team within the company. The team leader, Kim Sangwoo, stated, “We’re planning to create a transparent partnership as the spokesperson for the stars. We hope to enhance their image and quality as their PR agents.”
On the other hand, the three members are set to release a new album by the end of this year, produced by famous composer Kim Hyungseok and distributed by Warner Music Korea.
Source: Star News via allkpop
It's a PR firm, not an entertainment company.
Prain's website.
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