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03 May 2009

[090423/M] SJ-M joins Pepsi, tricked by Jolin, Updated 090427 with a 2nd related news article



Men Keeps Changing, Blue Blood 5 Become 12

Super Junior M's seven members are officially joining the Pepsi family on April 28th. Always said to be filled with major celebrities, the Pepsi Family finally announced their line-up for 2009. In 2008, Jolin Tsai, Louis Koo, Lee Junki, Huang Xiao Ming and Alan Luo, from China, Taiwan, Korean, as singers, actors on big screen and small screen, these major stars formed the family. The Pepsi Family list were always aimed at Asia's major stars, and the media and fans all eargerly anticipate the quickly rising to fame Super Junior M.

In February, Pepsi secretly took the team to Thailand to film the commercial, using over 50 celebrity body guards and local police. 200 well-informed fans stood to watch on a nearby hilltop. Thus Super Junior M's addition to the family was leaked out, though neither parties (SJM or Pepsi) responded to this. With almost 2 months of preparation, it's finally time. The Chinese Pepsi department announced on April 28th they will hold a press conference announcing Super Junior-M's addition, with Super Junior-M officially added to the Blue Blood Family.

The marketing department of the Chinese Area of Pepsi announced on various channels "Apart from the five current members of the family, Louis Koo, Jolin Tsai, Alan Luo, Huang Xiao Ming and Lee Junki, after nine months of assessing, Super Junior M will follow F4, and become the second male group to join the Pepsi Family. It has been assessed that the 2009 Pepsi media will improve. Apart from over taking China, Hong Kong, Taiwan and Korea; from singers, actors on both small and big screen, there will be new 盖世群音 (not sure how to translate ><) and there will be a different creative style to before, in order to create a new summer season image for Pepsi. Super Junior M rose to fame very quickly, and each of the seven members have their own creative styles and talents. The Pepsi Family are very keen on team spirit and in order to overcome a Chinese-Korean collaboration, Super Junior M became an un-missable choice for Pepsi. At the same time, they broke the nine stars family* record, and became the strongest line up ever in Pepsi's history."

Super Junior M's leader Han Geng expressed "I remember when we were first organised to meet with Pepsi, the seven of us were extremely hyper and nevous. We also discussed our favourite Pepsi advert for days. This really is a big honour and encouragement to Super Junior M!"

Si Won: "Actually, our hyung, Lee Teuk, will also be filming an advert for Pepsi in Korea. Therefore we were also looking forward for a chance (to film the commercial), it was almost one of our targets, can't believe our dream came true!"

Henry: "It's exciting that the first time we work with Pepsi that its a major production. Pepsi said it's on a grander scale than the nine stars of Jordan... also being able to work with Louis Koo, Jolin Tsai, Lee Junki, Alan Luo and Huang Xiao Ming, these five major stars.** I remember during those few days of filming we were all extremely high/hyper. They also teamed up together to play tricks on me."

Another member Zhou Mi seemed really excited "Can we really say it now? That's great! This news was in my heart for a long time, becoming part of the Pepsi family was extremely overwhelming... but we couldn't say. Over these few months, we could only drink Pepsi in secret. We have lots at home and at our company..."

Ryeo Wook: "Extremely looking forward to the press conference in Hong Kong on 28th April. I think it would definitely look amazing if the seven of us arrived with blue hair!"


* "Nine Stars of Jordan" = Aaron Kwok, Sammi Cheng, Jay Chou, F4, Jolin Tsai and Edison Chen
** I think Henry's words were cut, because that's exactly what it says in the article... I know it doesn't make much sense!

Translated by: ling1188@sj-world.net
Source: 华龙网 http://ent.cqnews.net/ylove/200904/t20090424_3220486.htm
Other sources: 新浪娱乐(Sina Entertainment) + 尕羽@zhou-mi.com, Baidu, etc.

Chinese text version:

SuperJunior-M组合7子428正式加盟百事家族

Men 千呼万唤 蓝血人5变12

  (SuperJunior-M) 7子428正式加盟百事家族

  一向为娱乐圈巨星指标的百事巨星家族, 2009百事家族新阵营终于正式公布. 2008百事家族由蔡依林, 古天乐, 李准基, 黄晓明, 罗志祥等5位跨越中, 港, 台, 韩; 来自歌,影,视的亚洲巨星组成。 一向为亚洲演艺巨星指标的百事家族名单, 在粉丝, 传媒与观众密切期待下,火速颷升的中韩男子组合Super Junior-M 成功上位。

  早于2月, 百事严密拉队到泰国拍摄广告,动了超过50名艺人保安及当地警察. 200多名神通广大的粉丝还是站满远离场地数公里的山头。 Super Junior-M加盟百事的消息已露端倪, 但双方一直没有响应。经过2个月的准备,时机终于成熟,百事中国区市场部公布将于4月28日在香港举行的SuperJunior 加盟记公布者会, Super Junior-M将正式成为蓝血新贵。

  百事中国区市场部, 娱乐平台及资产副总监利素芳表示:「除了5位现任百事巨星-古天乐、蔡依林、罗志祥、黄晓明、李准基外,经过长达9个月的各方评估. Super Junior-M 将会继F4后, 成为百事家族名单上的第2个男子组合. 2009年百事娱乐平台策略将进一步升华.除了跨越中, 港, 台, 韩; 来自歌,影,视的5位亚洲巨星外. 发掘新一代的盖世群音, 以跟过往不一样的创意风格, 为百事可乐和市场创造新鲜的夏季冲击. Super Junior-M如箭在弘的人气急升, 7人各自独特的风格与所长.而对百事家族来就最重视的团结精神, 跨越中韩的合作, 让Super Junior-M 作为百事新势力的不二之选. 同时,也打破了9星家族朝代的纪录, 成为百事家族有史以来最人强马壮的一年。」

  Super Junior-M队长韩庚表示:「记得我们第一次知道安排了跟百事见面, 我们7个都真的超兴奋, 超紧张的. 还讨论了好几天大家最喜欢那支百事广告. 能够成为百事家族的一份子, 实在是我们Super Junior-M的光荣和很大的鼓舞.」

  始源 : “其实我们的师兄李特(Super Junior成员之一) 在韩国也曾为百事拍广告呢.所以我们也很想有这个机会,这个甚至乎是我们的目标之一呢,想不到真的成真了。」

  Henry : “更兴奋是我们跟百事的第一次,是超大的制作. 百事说是比约旦9星广告更大规模的一次.. 还可以跟古天乐, 蔡依林, 李准基,罗志祥和黄晓明, 5位巨星合作. 想回拍摄那几天都超还超级 high 的. 他们还合力一齐戏弄我呢..”

  另一成员周觅则表现兴奋:「真的可以说了吗? 那就太好了! 这件事一直在我心内很久,能成为百事的一份子真的太激动了. 但又不能说, 过去几个月, 我们只有密密的喝着百事。在家和公司都有很多呢….」

  厉旭 : “超期待4月28日香港记者会的.我想我们7个一起弄个蓝头发出现一定很赞.”

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